RICH MEDIA
Full experience: There is no standard user experience description as each event is customized to meet specific client objectives.
Example 1. Floating element loads in expanded dimension both ad units (410x200 and 350x200). (Optional)
2. Ad resolves to default dimension (410x80 and 350x200).
3. Ad can also expand into bigger area when user mouse click on CAM or WAM.. (950x560).
Notes:

1. Alternate Experience
Back-up 410x80 and 350x200 gif/jpg units will appear on every page view for users that do not meet the minimum system requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

2. Min system requirements for full experience
Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & javascript enabled. Alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, javascript disabled users and those who don't have flash installed or are on dial-up connection.
DIMENSION:

410x200 CAM ad unit and 350x200 WAM ad unit (floating). (Optional)
410x80 CAM ad unit and 350x200 WAM ad unit (default).
950x560 expanded element and 350x200 WAM ad unit (expanded).

ASSET 1
Flash (swf)
Floating ad CAM

(Optional)

Floating Dimensions: 410x200
File Size: 40k
Max Animation Time: 8 seconds (for the entire ad)
Flash Version: 6, 7 or 8
Max Frame Rate: 24fps

FLOATING ELEMENT
Max Dimensions of floating element: 200x200 or 40,000 square pixels
Max Animation Time: 8 seconds (1 second maximum pause time over page content)
Other Notes: Floating element must continuously move and cannot remain stationary over Yahoo! content such as the News or navigational links.


ASSET 2
Flash (swf)
WAM
Dimensions: 350x200
File Size: 40k
Max Animation Time: 15 seconds
Flash Version: 6, 7 or 8
Max Frame Rate: 24fps


ASSET 3
Flash (swf)
Expanded Element		 Dimensions: 950x560
File Size: 60k
Max Animation Time (gif): 15 seconds
Other Notes: This is the back-up image for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
ASSET 4
Backup image CAM (gif/jpg)		 Dimensions: 410x80
File Size: 10K
Max Animation Time (gif): 15 seconds
Other Notes: This is the back-up image for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
ASSET 5
Backup image WAM (gif/jpg)		 Dimensions: 350x200
File Size: 20K
Max Animation Time (gif): 15 seconds
Other Notes: This is the back-up image for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
VIDEO:
Not Applicable for Vietnam and Philippines.
Format: True Streaming / Progressive download
Length: 30 seconds max
File Size: 1 meg
Video Format: avi, mpeg, flv
AUDIO:
Not Applicable for Vietnam and Philippines.
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off.
Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
CLOSE BUTTON RESTRICTIONS:
The floating element and expanded element must contain a static, persistent and functional "close" button to allow users to close the floating portion of the ad.
REPLAY BUTTON REQUIREMENT:
Functional "replay" button is recommended on the flash file.
FREQUENCY CAP RESTRICTIONS:
Full experience displays on first page view only.
3rd PARTY AD SERVING ALLOWED:
No.
SUBMISSION GUIDELINES:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.

Standard creatives must be submitted to your designated Media Delivery Coordinator 10 business days prior to campaign launch or campaign launch may be delayed. Contact your Sales Representative for additional details. Creative submissions should include the following:
  • Advertiser name
  • Yahoo! Insertion Order number
  • Detailed trafficking instructions
  • Creative files (.swf, .fla, all font files and .gif/jpg)
  • Alternate text (if applicable)
  • Linking URL
  • 3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
  • Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
    • Advertisements cannot resemble Yahoo! content.
    • Advertisement must have a border to differentiate it from Yahoo! content.
    • NO fake or simulated HTML interactivity. Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing and working.
    • Linking URL is compulsory.
    • Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
    • Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
    • The sponsor of any advertising message appearing on Southeast Asia properties must be clearly identified either on the ad itself or, if the ad is smaller than an 70x50 button, on the resulting first level jump page.
    • All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
    • Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
POLICY GUIDELINES FOR ADS THAT COLLECT PERSONAL INFORMATION:
If you wish to collect personal information within advertisements, those ad units will need to:
  1. Clearly identify your organization.
  2. Provide a direct link to your privacy policy, adjacent to the submit button.
  3. Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".

Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.

 
 
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